Before we begin, let me tell you that I don’t like you

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I’ve been in practice for 15 years and the worst years were the first few.  Why? Because when a patient starts the dental appointment by saying, “Before we begin, let me tell you that I don’t like you.  It’s nothing personal.  I just don’t like dentists”, AND you’re 25 and inexperienced, it triggers something in […]

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